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Insurance Provider Increases Retention with a Financial Wellness App

About the Client

The client was a national insurance provider seeking to improve policyholder retention and engagement beyond traditional policy management. Customers typically interacted with the insurer only during renewals or claims events. Leadership wanted to introduce a financial wellness app that aligned insurance coverage with broader financial planning goals.

To design a platform capable of delivering meaningful, personalized insights, the insurer partnered with Zymr.

Key Outcomes

40% Increase in App Engagement Within Six Months
Higher Policy Renewal Rates

Business Challenges

Policyholder engagement outside renewal cycles was low. Customers viewed insurance as a transactional product rather than part of a broader financial strategy. The insurer needed a solution that combined financial education, investment tracking, and insurance portfolio visibility—while maintaining compliance and data privacy standards. The platform had to be engaging enough to drive regular usage without overwhelming users with complexity.

Business Impacts / Key Results Achieved

Zymr helped the insurer reposition itself from a policy provider to a long-term financial partner. By integrating financial planning tools with insurance data, the company strengthened policyholder loyalty, improved renewals, and increased lifetime customer value.

  • 40% Increase in App Engagement Within Six Months
  • Higher Policy Renewal Rates
  • Improved Customer Satisfaction Scores
  • Stronger Ongoing Customer Interaction

Strategy and Solutions

Zymr designed a financial wellness platform tailored to insurance customers.

  • Personalized Financial Planning Tools
    Delivered customized financial plans aligned with policy coverage.
  • Investment and Portfolio Tracking Integration
    Provided visibility into assets alongside insurance products.
  • Educational Content Modules
    Offered structured financial literacy resources within the app.
  • Engagement Analytics Dashboard
    Enabled the insurer to monitor usage patterns and refine features.

Secure Data Governance Framework
Ensured privacy and regulatory compliance across financial data flows.

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