Zymr developed a scalable cloud platform with an associated set of iOS apps for the client. Leveraging the proprietary SantaFe cloud middleware framework resulted in a robust, extensible framework with standard cloud platform services. We helped in reducing time to market and development risk for the product. In addition to providing comprehensive UX design services, and developing an extensive multi-sports ontology that included leagues, teams, players, games, stats, etc., we built features such as social sharing, search, personalization, and analytics for the platform. We developed large and extensible multi-sports ontology that included leagues, teams, players, games, stats, etc. and created specific ways of processing multimedia streams of structured and unstructured data. We used a third-party machine learning technology to cluster them by topics and tags. Moreover, we provided user-favorite tags to this engine, which tuned and personalized content for each user. Our team built sports-centric ‘FANZ’ social groups that facilitated sharing between these groups, and also with Facebook, Twitter, and other social media. We leveraged ElasticSearch to develop a comprehensive in-app search based on any object stored in App Ontology Database (built using MongoDB) and prototyped some user analytics of usage by users. We delivered UX design services for iPhone native mobile apps. Our team developed an iPhone native app that used REST APIs to talk to the cloud server. A comprehensive set of services was offered that included deployment on Amazon AWS with secure VPC, data encryption, and cloud monitoring services.