Strategy and Solutions
The client was a national retail chain operating more than 800 physical stores alongside a fast-growing eCommerce presence. While the brand had a strong loyalty program and high footfall, customer interactions were fragmented across payment systems, loyalty platforms, and marketing channels. Payments, rewards, and promotions lived in separate systems, limiting personalization and reducing the effectiveness of loyalty initiatives. To strengthen engagement and increase repeat purchases, the retailer partnered with Zymr to build a unified digital wallet that combined payments, loyalty, and personalized shopping experiences.
Despite a large loyalty base, customer engagement was inconsistent and rewards were underutilized at checkout. Payment journeys relied heavily on traditional card networks, driving up processing costs, while marketing teams lacked real-time visibility into customer behavior across channels. The retailer needed a single digital touchpoint that could unify payments and loyalty, work seamlessly across in-store and online environments, and scale reliably across hundreds of stores without disrupting existing POS systems.
Zymr helped the retailer transform its digital wallet into a core growth driver. By unifying payments, loyalty, and personalization, the retailer increased customer lifetime value, reduced transaction costs, and gained actionable insights to continuously optimize engagement and revenue.
Zymr designed and delivered a retail-focused digital wallet platform that served as a central commerce and engagement engine.
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