Customers interacted with the brand through disconnected systems that made loyalty feel optional rather than integrated into every purchase, reducing adoption and redemption rates. Loyalty participation was underutilized because rewards visibility was delayed, redemption required extra steps, and customers frequently forgot to use points at checkout. Marketing teams lacked real-time behavior signals, which forced broad campaigns and created promotion fatigue with low conversion. Payment processing costs remained high due to heavy reliance on card rails, and leadership wanted cost reduction without slowing checkout. Any wallet rollout also had to work across a complex store environment, integrating with existing POS systems across hundreds of locations while staying compatible with eCommerce checkout and backend inventory and order workflows.

Zymr helped the retailer turn payments into an engagement engine by unifying wallet, loyalty, and personalization into a single experience customers actually used. The platform drove repeat behavior, improved marketing efficiency, reduced payment costs, and created a scalable foundation for future innovation such as subscriptions, BNPL, partner rewards, and richer omnichannel experiences.

• 70% Adoption Among Loyalty Members
  Wallet adoption exceeded expectations within the first year.
  
• 30% Increase in Average Order Value
  Wallet users spent more per transaction due to seamless rewards and relevant offers.
  
• 40% Higher Repeat Purchase Rates
  Loyalty-driven engagement increased visit frequency and lifetime value.
  
• 15% Reduction in Payment Processing Costs
  Stored value usage reduced reliance on card rails, delivering measurable savings.f
  

Improved Checkout Experience Across Channels
Faster, clearer transactions improved customer feedback and usability.