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MENA Bank Launches a White-Label P2P Lending Marketplace to Accelerate Digital Growth

About the Client

The client is a leading bank headquartered in the MENA region with a strong retail and SME banking footprint across multiple countries. While the bank had an established balance-sheet lending business, it faced rising competition from fintechs offering faster digital lending and more flexible investment options. Younger customers and digitally savvy investors were increasingly drawn to peer-to-peer (P2P) models offering transparent returns and app-first experiences.

The bank saw P2P lending as both a growth opportunity and a strategic hedge against fintech disruption, but building a marketplace from scratch would require long timelines, heavy regulatory coordination, and significant technology investment. To move quickly without compromising compliance or brand control, the bank partnered with Zymr to deploy a white-label P2P platform fully branded, localized, and integrated into its existing banking ecosystem.

Key Outcomes

$80M in Active Loans in 18 Months
Accelerated Market Entry

Business Challenges

The bank needed to launch quickly in a market where fintech entrants were setting new expectations, but time-to-market pressure collided with a complex regulatory environment that demanded strong KYC and AML enforcement, investor suitability controls, lending caps, and audit-ready reporting. The platform also had to integrate cleanly with mature core banking systems for identity, account handling, settlement, and reconciliation while maintaining clear separation between balance-sheet lending and marketplace activity. Localization was essential for adoption, requiring Arabic language support, right-to-left UX patterns, local currency handling, and region-appropriate terminology. Finally, the marketplace needed to expand borrower access responsibly while giving investors transparent risk grading and portfolio protections to maintain trust under regulatory oversight.

Business Impacts / Key Results Achieved

Zymr helped the bank enter the P2P lending market at fintech speed while maintaining regulatory control, integration integrity, and brand trust. By deploying a compliant, localized white-label platform integrated into core banking rails, the bank expanded digital engagement, unlocked new revenue streams, and created a scalable blueprint for regional expansion. This case demonstrates how established banks can modernize lending and investment experiences quickly without compromising governance, operational stability, or customer confidence.

  • $80M in Active Loans in 18 Months
    Strong borrower demand and repeat investor participation drove rapid marketplace scale.
  • Accelerated Market Entry
    White-label deployment enabled a significantly faster launch than building from scratch.
  • High Investor Participation and Repeat Activity
    Transparent risk grading and controls increased confidence and investment frequency.
  • Expanded Digital Credit Access
    Borrowers gained new financing options alongside traditional lending products.

Regulatory Confidence and Audit Readiness
Embedded reporting and governance supported smooth oversight and reviews.

Strategy and Solutions

Zymr deployed a white-label P2P marketplace customized for the bank’s brand, compliance posture, language needs, and integration landscape.

  • White-Label P2P Marketplace Deployment
    Delivered a configurable, scalable platform branded to the bank, enabling rapid launch without ground-up development.
  • Regulatory-First Workflow Configuration
    Embedded risk-based KYC and AML checks, investor suitability rules, lending caps, and automated reporting aligned to local expectations.
  • Digital Borrower Onboarding and Eligibility Decisioning
    Enabled end-to-end digital borrower application flows with electronic identity verification and configurable credit decision rules.
  • Investor Experience, Risk Grading, and Portfolio Controls
    Delivered transparent loan listings with risk grades, expected returns, automated allocation, and diversification or exposure limits.
  • Core Banking and Payments Integration
    Integrated with regulated rails for funding, withdrawals, settlement, ledger entries, and reconciliation within existing banking controls.
  • Arabic Language and UX Localization
    Implemented full Arabic UI with RTL support, localized terminology, and region-aligned flows for stronger adoption.

Governance and Oversight Dashboards
Provided visibility into loan volume, participation, delinquencies, defaults, and regulatory metrics for risk and compliance teams.

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