Microblogging

The Client

KANVZ is a new cloud social app. It provides a single platform where users can join their friends, family, and peers in assembling compelling stories, collections, and events from various sources.

Key Outcomes

Increased microblogging app membership from 1000 to 20K in six months.
Analyzed user engagement through mobile analytics.

Business Challenges

KANVZ wanted to develop an engaging microblogging SocialTech platform that can help the users to rapidly create web, blog, and portfolio sites without templates and coding. With the presence of numerous social networking platforms, users might face specific challenges such as ease of organizing rich multimedia content based on event/topic, effective management of content, ease of sharing within interest groups, and automated promotion of content on Facebook, Twitter, YouTube, and other social sites.

Business Impacts / Key Results Achieved

KANVZ wanted to develop an engaging microblogging SocialTech platform that can help the users to rapidly create web, blog, and portfolio sites without templates and coding. With the presence of numerous social networking platforms, users might face specific challenges such as ease of organizing rich multimedia content based on event/topic, effective management of content, ease of sharing within interest groups, and automated promotion of content on Facebook, Twitter, YouTube, and other social sites.

Strategy and Solutions

KANVZ wanted to develop an engaging microblogging SocialTech platform that can help the users to rapidly create web, blog, and portfolio sites without templates and coding. With the presence of numerous social networking platforms, users might face specific challenges such as ease of organizing rich multimedia content based on event/topic, effective management of content, ease of sharing within interest groups, and automated promotion of content on Facebook, Twitter, YouTube, and other social sites.

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