SocialTech Cloud Applications for Driving Meaningful Social Engagement

With the rise in community driven networks and crowdsourcing initiatives, technology is providing answers to problems which were previously deemed complex at a social scale. Moreover, the proliferation of mobile devices and ubiquitous internet access has provided a medium for the masses to connect, collaborate and share information on the fly. From crowdfunding platforms like Kickstarter to professional networking services like LinkedIn, the social technology landscape holds tremendous potential for growth through improving communication and media consumption experiences across the globe.
Data is at the heart of any social application. For instance, as per an estimate by, on Linkedin: approximately 25 million profiles are viewed every day, users conduct around 1 billion searches daily, and 94% B2B organizations use the Company Pages feature for content marketing. In addition, various interactions in the form of likes, comments, and shares of business content (LinkedIn Pulse articles, status updates, Slideshare uploads etc.) occur at high-speeds and high-volume, all the time. From an advertising perspective, the platform also enables marketers to serve ads based on various user attributes. Accordingly, the increasing number of user roles and features increases the structural complexity and the amount of data exchanged over social apps.
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Likewise, the back-end processing of social apps needs to be able to handle the incoming volume of data. Identifying the right technology stack while keeping in mind future requirements of scale is essential for the success of any social app. Therefore, organisations who want to venture into the social media space must opt for software solutions which are:-

  • Adaptable as per evolving user needs
  • Scalable to accommodate rapidly growing user bases
  • Interoperable with third party services
  • Intuitive in terms of user experience
  • Efficient in resource management

With a comprehensive understanding of advancements in cloud, mobile, big-data and IoT coupled with an agile development approach, Zymr partners with businesses aspiring to create a difference in the social media technology landscape. Zymr has significant experience in delivering scalable social media apps (web and mobile) for North American and European clients. Furthermore, Zymr’s services in the SocialTech space are tailored for concepts such as personalization, hyper-localization, social commerce and content moderation. Zymr’s expertise in various open source technology stacks, microservices-based architectures, UX and quality engineering practices, makes it the right choice for developing social applications that require the continuous delivery of new features and updates.

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This guide illustrates how effective User Experience Design leads to high quality user experiences (CX), which are endemic to app adoption, app monetization and market success. The overview explores key challenges in UX/UI development, lean and agile processes for UX design, how Zymr employs Design Patterns for multi-modal access, and best-in-class technology stacks for creating highly responsive UI experiences. Also included are brief case studies with some of Zymr’s work in this area.

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Smartsourcing: A guide to selecting an Agile Development Partner

Smartsourcing is a brief guide to the world of modern technology partnerships. It was developed through a collaborative effort of top Zymr executives as we uncovered a gap in the market between the perception of what outsourcing used to be, and how leading technology innovators are leveraging this globalized approach to value generation. Read this guide to learn...

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