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Infusing digitalization in retail has transformed the age-old brick-and-mortar model. With the advent of mobile apps, the pace of digitalization has accelerated in retail industry. As retailers face numerous issues in terms of data inadequacy and visibility, they can be successfully overcome with mobility technology.

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Visibility issues and data inadequacy have always been major hurdles to the retailers and manufacturers. Every activity right from the loading dock to the checkout counter has a visibility gap. For customers, lack of convenience, poor shopping experience, and personalization have been the key issues. There was an intense need to resculpt the retail sector altogether, and mobile technology has played a pivotal role in that. Everything is going mobile so is the retail domain.

Digitalization in the form of mobility was thought to solve half of the problems, which is why around 57% of shoppers use retailer mobile apps. Earlier, having a mobile app was reserved for big brands. However, the scenario has radically changed now. A retail mobile app has become mainstream and a necessity to thrive in the industry. For both retailers and customers, mobility is essential. As a retailer, you might have encountered a few of the challenges and hindrances in your day to day workflow like,

  • Do customers get personalized services and rich shopping experience?
  • Are the products displayed adequately on the shelves with enough visibility? 
  • Are retail audits and in-store surveys consistent with what has been planned?

Significance of Mobile Apps in the Retail Industry

From the retailer’s point of view: 

To keep the shoppers informed and to streamline the management.

A mobile app can be an excellent mechanism for a retailer to increase their reach to potential customers. Also, shoppers, these days want to make more informed decisions in every purchase based on their convenience. Even in the case of in-store shopping, shoppers try to curate all the relevant product details through extensive research in advance. 

Mobile apps can play an influential role in making customers informed. Not only these mobile apps help shoppers but also assist smart retailers in providing a shared platform for interactions. With these highly interactive retail mobile apps, retailers can easily communicate necessary information to the customers, thus helping them make wise purchase decisions.

Retailers leverage IoT, Bluetooth beacons, smart screens, mirrors, devices, augmented,  and virtual reality in their apps simplify the shopping experience. Ikea, Sephora, L’Oréal, Bella Luce, Airwalk, and Nike SNKRS, are a few of them.

The mobile app provides relevant information to a retailer through reviews, feedback, suggestions, and queries. Retailers can ensure complete CRM with mobile apps. Also, logistics management, warehouse management, and supply chain management are easier with mobile apps through RFID inventory tracking and sensor-enabled shopping carts.

Nimble (CRM), BooksyBiz (booking appointments), OmniFocus (task management), Evernote (online files and documents storage),  Desk (issue management), and ServiceMax (field service management) are a few of them. 

(Read more on How retail industry success is being propelled by digital transformation?)

From the customer’s point of view: 

To get an outstanding user experience, personalized services, and much more by ensuring convenience.

By including images, videos, reviews, and other relevant details, retailers are all set to make their customer experiences dynamic, even if they are window shoppers. Mobile payment has further augmented convenience. Shoppers can easily make comparisons, avail discounts, get cashback & coupons, utilize customer loyalty programs, and many more. 

Personalized and customized services ultimately make user experiences delightful. The proliferation of push-based apps has made it easier to give product recommendations to customers based on their past purchases and interests. Such apps can automatically notify the customers in case of discounts or price drop even when they have not asked for it, hence increase customer engagement.

Amazon, Flipkart, Overstock, Home Depot, magicplan, Xero, CVS Caremark, and Walgreens, ASDA, Walmart, Starbucks, 7-Eleven, and Nordstrom are a few of them.

Mobile apps make your business 24*7 open and automated, thus making it convenient for customers to shop anywhere, anytime without any glitches. For retailers, customer analysis can be more accessible, and real-time data analysis is possible with apps. Using technologies like artificial intelligence, chatbots, cloud computing, etc., ultimately enhance customer experience.

Mobile apps ultimately help in creating brand equity, brand visibility, and keep the brand prominent in the market. Customer retention and brand loyalty are a retailer’s biggest concerns, which these apps can surely take care of. Convenience, comfort, and user experience are more in case of retail mobile apps (as they can be used offline) as compared to websites. 

How can Zymr help you to reach your retail mobile app goals?

With an intent to provide superior customer experience, retailers need to offer consistent data-driven services across multiple touchpoints, namely, in-store, social, digital, mobile, and customer service. RetailTech solutions typically require a suite of managed IT services that span PoS solutions, applications, networks, and infrastructure. 

With a value-driven approach, Zymr can be your trusted partner in delivering mobility and agile cloud solutions to streamline your RetailTech needs. We offer the whole array of services in mobile app development. Unlock the potential of your mobile app idea and accelerate your business growth with our end-to-end mobile app development services. 

Contact our team today!

Zymr blogger

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