The adoption of any mobile app depends on the user experience it offers. Simple and intuitive interfaces go a long way in making new apps a hit with early adopters, leading to high ratings and increased traction. Too often, though, the UX design process is abbreviated to sleek visual design, by focusing on colors, themes, typography and iconography only. This guide illustrates how the right approach to UX design begins with a thorough analysis of the application domain and critical use cases.

Also included are brief case studies with some of Zymr’s work in mobile app design and development across a range of industries and verticals.

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