Vodafone has a major thrust on bringing value-added services under its My Vodafone consumer portal. With a large captive subscriber pool that includes businesses and consumers, it was looking for new business models to keep these subscribers active with the brand. Vodafone had two main challenges: How to extend My Vodafone’s features to keep their subscribers sticky with Vodafone? How to extend the business model further to provide eCommerce services?
The idea of building a GroupOn style daily-deals mobile commerce framework was compelling. Zymr won the project because of its ready-to-use SantaFe framework. Zymr was the sole developer of this full-stack high performance marketing automation and e-commerce platform (integrating Magento with SantaFe), with accompanying Web and Mobile apps. The Vodafone platform used SMS and email to push daily deals to consumers. The Zymr DevOps team hosted this complex app on a PCI compliant Amazon AWS environment with 99.99% availability.
Zymr implemented this sophisticated GroupOn inspired eCommerce marketplace with a marketing automation engine. Using agile development processes, Zymr analyzed epics to break it into user-stories of many complex flows. The architecture comprised of multi-tiered scalable services, clearly defined ecosystem integration points, RESTful services, and extensible data models.
For the business tier, Zymr leveraged SantaFe with an integrated automated campaign engine for location-aware deal promotion over email and SMS. Zymr implemented integrated checkout and multiple payment gateways – Credit Card, Mobile Billing (MT-Billing), PayPal, etc., developed a JSR 286 portlet for integration with the ‘My Vodafone’ WebLogic portal, and also developed ‘one-time password authentication’ over SMS for subscriber authentication. Zymr’s solution supported SSO based RBAC with varied roles such as: Administration, Campaign Manager, Customer, HelpDesk/IVR User, etc.
For the e-commerce tier, Zymr leveraged the popular Magento open-source eCommerce platform to host the catalog of daily deals from merchants, and provided Vodafone branded Web, iOS and Android mobile apps for subscribers to browse for deals and add items to their shopping carts.
Zymr architected a cloud DevOps environment for Amazon AWS, and executed CI/CD DevOps using Jenkins, Puppet and Python. We tested for PCI compliance with Amazon AWS customer support.
Vodafone’s My Vodafone eCommerce marketplace piloted this service in Romania with a planned roll out in Italy, Greece and other countries. Zymr delivered a high-quality platform in record time. Deployment on Amazon AWS was in two pilot phases, followed by a General Availability release. During the first 90 days of the rollout, over 150,000 subscribers registered on My Vodafone and actively transacted millions of Euros of commerce, for which Vodafone recruited a team of 100 registered merchants. Zymr was involved in 2 major upgrades and 4 maintenance releases over a period of nine months. Zymr’s solution recorded a 99.95% uptime, meeting Vodafone’s goals in this area. Vodafone assumed responsibility of this platform after one year.
Smartsourcing is a brief guide to the world of modern technology partnerships. It was developed through a collaborative effort of top Zymr executives as we uncovered a gap in the market between the perception of what outsourcing used to be, and how leading technology innovators are leveraging this globalized approach to value generation. Read this guide to learn...